2025 was a year full of shifts, surprises and changing customer expectations, and Irish dealerships quickly learned what genuinely moved the needle, and what held them back. In Summary: What Worked in 2025 ✓ Faster digital journeysDealers who invested in smoother...
In today’s Irish motor market, speed isn’t a luxury, it’s the deciding factor in whether a customer commits or walks away. Customers expect finance decisions within hours, not days and dealerships can’t afford delays that send buyers elsewhere. Yet many of the biggest...
If 2025 taught Irish car dealerships anything, it’s that customers have changed faster than the systems built around them. It was a year where expectations rose, household budgets tightened and finance conversations became more nuanced. Buyers were still there, but...
