by Will Marsh | Dec 16, 2025 | Advice
If you work in Irish motor retail, you’ve already seen the shift. Buyers are asking AI tools for “the best family SUV under €25k” or “what should I avoid on a 2018 diesel”. The next step, which is now being discussed more openly, involves ads within ChatGPT-style...
by Will Marsh | Dec 16, 2025 | Advice
If you’re leading a dealership or broker business in Ireland, here’s what matters: Buyers are definitely thinking about new cars, but how confident they feel differs between the UK and here. And that difference affects how you should drive finance, marketing, and...
by Will Marsh | Nov 14, 2025 | Advice
If you’re leading a dealership or broker business in Ireland, here’s what matters: Buyers are definitely thinking about new cars, but how confident they feel differs between the UK and here. And that difference affects how you should drive finance, marketing, and...
by Will Marsh | Nov 14, 2025 | Advice
At A Glance October 2025 saw a drop in car registrations vs September 2025, but a surge in EVs. Last month, EVs accounted for 709 of 2,132 car registrations, 34% higher than in October 2024 (The Irish Times). Even with the surge of EVs, the car market saw a 9.3% drop...
by Will Marsh | Nov 5, 2025 | Advice
Key Summary: Hybrid cars give you the best of both worlds, a petrol/diesel engine + electric motor, meaning lower fuel use and simpler refuelling than a full EV. But for Irish drivers, they come with trade-offs: higher upfront cost, fewer grants, and sometimes less...
